New Tyres: The Benefits of Buying Premium

While it can be tempting to go for the cheaper option, especially as tyres aren’t the most exciting of purchases, this can be a false economy. Buying Premium tyres have a number of benefits over their mid-range and budget counterparts that can make them a worthwhile investment. As well as improved performance and superior safety, premium tyres will generally last longer and can help to reduce your fuel bills too.

Here are our top reasons to buy premium

1) Spend less on fuel

The EU tyre label rates tyres on their rolling resistance (from A to G), and premium tyres tend to have a much better rating than budget and mid-range tyres. In plain English, rolling resistance is the friction your tyres create as they move along the road’s surface. And the more energy it takes to turn the tyre, the more fuel you’ll burn – contributing to around 20% of overall fuel use.

The lower weight and more aerodynamic design of many premium tyres makes them more efficient. Meanwhile, special rubber compounds – such as the NanoPro-Tech in Bridgestone’s Ecopia tyre, which limits energy lost during rotation, and those in Goodyear’s EfficientGrip Performance tyres – reduce resistance. Take a look at this handy chart to see the huge difference this can make to fuel bills:

Reasons to buy premium - fuel

2) Longer lasting

As is so often the case with premium products, these tyres last much longer than budget equivalents as they are made from better quality materials. Premium tyre manufacturers have also put years of research into how best to extend the life of their tyres. One example is the SmartWear technology in Goodyear tyres, which reveals new grooves and compounds over time to ensure the tyre’s performance throughout its lifetime. And the longer your tyres last, the less often you need to replace them, which is a definite money saver in our book!

3) Shorter stopping distances

The good old British weather means that the roads seem to be wet more often than they’re dry. And while premium tyres have been shown to have shorter stopping distances in dry conditions, it’s in wet weather that they really come into their own. Premium tyres have a higher rating for wet grip, which means they have a better braking performance on wet roads. As you can see below, the difference in rating can mean as much as a 15-metre difference in stopping distances.

Reasons to buy premium - stopping distances

4) Better grip and handling performance

Some things just work better than others, and with premium tyres, the years of fine tuning that have gone into their design means they have superior handling. The ActiveCornerGrip and ActiveBraking technologies in Goodyear tyres make handling better under hard braking and cornering, while SmartTred technology features specific tread zones that adjust to road conditions.

5) Research and development

When it comes to new products and technologies, premium tyre brands have been the market leaders for decades. They invest massively in research and design, allowing them to develop cutting edge products that lead the field in quality, safety, performance and reliability.



Recent examples of premium manufacturers thinking outside the box include Bridgestone’s DriveGuard tyre. This runflat can be fitted to any passenger car with a TPMS and, following a puncture, allows you to drive at 50 mph for 50 miles until it’s safe to repair or replace the tyre.

Meanwhile, Goodyear’s EfficientGrip Performance tyre boasts ActiveBreaking technology, which increases the road-contact surface to ensure shorter breaking distances in wet and dry conditions, as well as an innovative FuelSaving technology compound that reduces energy dissipation and so improves fuel efficiency.

The downside…?

nPremium brand tyres can be more expensive to buy initially, but when you factor in the savings in fuel, the increased life of the tyre and the peace of mind you get from knowing that you’re driving on the safest tyres available, we think it’s worth the investment!

Start shopping for your new premium tyres now

Original Source-  https://www.tyresonthedrive.com/blog/new-tyres-the-benefits-of-buying-premium/

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